Two ways UP - (like 2 ways up a hill or in this case 2 ways up in business)

I am sending this note to owners and executive managers only. As owners and managers we are looking for opportunities to diversify with related business that has a high chance of success and low amount of risk. If that sounds like you, consider the following:

The Problem – “The interconnect business model is dying …” I was stunned hearing this statement a couple months ago. Ultimate is not an interconnect but 90% of our dealer base is in the telephone business. I have been asking a number of questions to dealers since then, questions like:

1. What are you selling on a monthly basis? 
2.  What new services are you pursuing? 
3.  Are you adding people? What kind of staff (sales, trainers, tech's)?

Most are waiting to add staff until after the election and surviving on any deal that comes along, but not selling many phones systems. They are moving toward cabling, data-services, and looking for the “Next Opportunity.” Sadly some are just putting “time in” and looking to retire. Sobering …

Two Ultimate Solutions

      

      We saw the “next opportunity” as a sign. Last year I pushed Doctor Reminder Software and some of the dealers responded, but orders were slower than I hoped. As I look back we were not at the right price point and we were a year early – now the calls are coming from all over! Another opportunity is our Cloud Response system. We have been in the emergency response business for over ten years, offering applications for nursing homes, assisted living centers, senior apartments and schools. You’d think there would be lots of competition, but we have a niche that is unique and pricing that seems to trigger sales. We also have recurring revenue, installations that interconnects are trained for, and an open market to target. The market consists of existing facilities with nurse call systems in place. Their problem is that they have no mechanism for creating reports, no wireless communication and rising occupancy rates. 

• We can generate the needed reports! We are Ultimate, remember!
•  They can upgrade without replacing the in-place wired system – your techs can cross-connect the low voltage nurse call system to our system and add features.
• The new features attract new residents – the competition for residents is fierce because seniors can’t easily sell their homes. So any resident in the market is a target for every senior center. Senior centers are trying to impress these prospects with current technology and reports, which increase safety for residents.

Your Resources 

Sales people need wins and focus. You can have one marketing manager call all your medical clinics and sell Doctor Reminder Software. Our strength is:    

•  Integration with their existing scheduling software 
•  Our voice messages don’t sound like a computer 
•  Clinics like that our software and the data stay in-house (HIPAA) 
•  You sell and bill and we install, train and service

Your techs can install Cloud Response.  Direct another sales person to call your base for nursing homes and offer to enhance the in-place system.

• Recurring revenue 
• Profitable Installations 
• Recurring sales – because of common ownership and management in healthcare service & these  administrators love regional user groups - you can join one them for leads and learning about this service market!
• And this is a virgin market – for now! (our niche remember?)

·        The Risk

• Minimal risk with Doctor Reminder Software. We’ll do the demos, help with configuration, install, train and support. You sell, markup and bill the customer.
• Minor risk with Cloud Response. The client keeps the current system they have been using for years. We just add to it without replacing it. Your tech must cross-connect, install our Cloud Response kit and test the endpoints. We’ll program, maintain and support.

The Reward

• Doctor Reminder Software is hot, priced right and just requires you to write up the order - you can even customize the MSRP order form to the profit you want. 
• Figure on a two day installation for Cloud Response and pocketing a nice profit and monthly income. But hurry, someone is going to get this business if it is not you.

The Decision

You have a business with payroll every couple weeks, and you know (in the back of your mind) that the telephone market is slowly disappearing as smart phones keep getting smarter. You want to keep your staff and income moving forward and if you don’t change course you know the future holds more changes. It is time to catch the next wave!  
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